By 2023, global Fabric softener consumption demand will be 5235 K MT

Fabric softener is firstly popular in USA and Europe. Currently, it is mainly consumed in Asia-Pacific and Europe. USA consumption amount decreased from 406.72 K MT in 2012 to 378.46 K MT in 2017, with an average decrease rate of 1.43%.

Publisher: QYResearch

Published Date: 2018/6/4

Fabric softener is a product used while laundering to make clothes soft and eliminate static cling. The first fabric softeners were developed by the textile industry during the early twentieth century. In the late 1970s manufacturers found a way to deliver fabric softening benefits in a dryer sheet format. So, there are two types of fabric softener, such as fabric softener sheets and liquid fabric softener. Liquid fabric softener, which has longer history, is used more wildly than fabric softener sheets. In 2016, global consumption of liquid fabric softener is about 3714 K MT.

Owing to abundant raw material resource and mature manufacture process, fabric softener suppliers are distributed all over the world. Among them, P&G, Unilever, Church & Dwight, Colgate, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, KAO, Lion, Mitsuei, Pigeon, AlEn, Blue Moon, Lvsan, Liby and Yipinjing are global major suppliers. P&G and Unilever are global top two suppliers, which separately took a sales share of 16.63% and 13.04% in 2016.

Fabric softener is firstly popular in USA and Europe. Currently, it is mainly consumed in Asia-Pacific and Europe. USA consumption amount decreased from 406.72 K MT in 2012 to 378.46 K MT in 2017, with an average decrease rate of 1.43%. It seems that "eco-conscious" consumers are looking to limit the amount of chemicals they use in their homes, dealing softeners a blow. While Asia-Pacific demand for fabric softener increased from 2218.18 K MT in 2012 to 2750.04 K MT in 2017, with an average increase rate of 4.39%. Huge population amount drive the consumption of fabric softener in Asia-Pacific region also it has great market potential.

Compared with detergent, fabric softener is less necessary in diary life. Global consumption increased from 3681.18 K MT in 2012 to 4350.69 K MT in 2017, with an average increase rate of 3.40%. Global sales value is about 8.0 billion USD in 2017.

In the future, QYR predict that global consumption will continue to increase. By 2023, global demand will be 5235 K MT. Fabric softener will tend to be more environment friendly and human harmless.

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