Global Multi-Screen Content Discovery Engines market will reach 86600 million US$ by the end of 2025
Published Date: 2019/5/24
A content discovery platform is best described as a “recommendation engine”. It provides a mechanism by which the publisher of a website can provide their readers with a series of links to other pages that they might be interested in. Content discovery platforms use a series of algorithms to select the links to show to the reader. These companies provide a way allowing the creator of a video, article or blog post to reach a much wider audience by putting a link to it on a more popular website.
Content discovery technology is on sites from CNN, The New York Times, Fast Company, ZDNet, Weather.com, CBS Sports, and more. And marketers from GE, American Express, Proctor & Gamble, Allstate and more are using content discovery platforms as part of their content marketing strategies. These publishers are using these engines to drive traffic to pages where they can serve up ads.
At present, technology giants such as Taboola, Outbrain, TiVo (Rovi), ContentWise, Ooyala, ThinkAnalytics, Red Bee Media, ExpertMarker, and others offer Content Discovery Engines for different industries. These players have adopted various growth strategies, such as expansions, contracts, mergers & acquisitions, partnerships, and new product launches. Agreements, collaborations, and partnerships account for more than half of the market share of the total growth strategies adopted by the major market players.
The global Multi-Screen Content Discovery Engines market was 15100 million US$ in 2018 and is expected to 86600 million US$ by the end of 2025, growing at a CAGR of 28.3% between 2019 and 2025.
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