Global Micellar Water market will reach 180 million US$ by the end of 2025

Publisher: QYResearch

Published Date: 2019/5/29

Micellar Water is made up of micelles (cleansing oil molecules) suspended in soft water. The micelles draw impurities out from the pores due to their attraction to makeup, dirt and oil, without drying out the skin. On the outside it may look like regular water, but upon feeling the liquid, micellar water definitely has a different texture.

The key consumption markets locate at developed countries. The Europe takes the market share of 33%, followed by APAC with 30%. North America market take a market share of 27% in the year of 2017.

The Micellar Water industry concentration is not high; there are more than one hundreds manufacturers in the world, and high-end products mainly from U.S. and Western European.

In the international market, the marketing channels characteristic differ from company to company.The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.

The global Micellar Water market was 120 million US$ in 2018 and is expected to 180 million US$ by the end of 2025, growing at a CAGR of 6.0% between 2019 and 2025.

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