QYResearch: the next five years the global car navigation market will maintain a compound annual growth rate of 7%

Analyst: Yu Shengbo

Company: QYResearch

According to QYResearch, the mobile navigation impacts automotive navigation OEM and aftermarket, the global automotive navigation industry has developed rapidly in recent years, mainly due to the rapid development of the global automotive pre-installed market and the rear-mounted market in recent years. Considering that the assembly rate of the automotive pre-installed market is still low in recent years, the market still has a large amount Of the potential demand, the next few years the global car navigation industry will remain in the stage of rapid development.

From the supplier point of view, the global number of car navigation manufacturers a lot, the market is not absolute overlord, market share and brand influence is low, mainly rely on low prices to open up the market; a small number of enterprises control the pre-installed market, most companies still rely on After the market. As the market outlook is better, the future will still have new entrants.

From the demand side, the demand side of the car navigation is mainly the main engine factory and after the matching market. Europe, China and Japan as the main production area of ​​the car is still the main market navigation, China, India, Brazil and other auto industry, the rapid development of the country is gradually growing into an important market.

2016 global car navigation sales reached 75 million units, the market size reached 150 billion yuan, the next five years the market will maintain a compound annual growth rate of 7%, is expected to car navigation market by 2020 will reach less than 200 billion market size.

At present the smart phone function is more perfect and carry more convenient, will lead to the late growth rate is weak.

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Analyst: yushengbo@qyresearch.com